Video and Film Production Process
Get Acquainted
This first step is get to know you and your company. Here, we learn about your goals and expectations for your company as well as its obstacles. We also get acquainted with your company culture and history and learn about the services you provide, your customers feedback, your target markets, your budget, and any call-to-actions you wish to implement. Once we have this information, we discuss it with our creative team and come up with a few concepts that will fit your production budget.
Align Concepts and Budget
After we brainstorm possible concepts, we then discuss with you our ideas and work together to align our creative concepts with the messages you wish to deliver. We then begin visualizing how to turn your story into video content as well as discuss how we can help you advertise the video once it is created. After we agree on a vision, we can then present a detailed budget for you to think over. Once approved, we begin the pre production phase.
Pre-Production
This phase includes the creative planning on our side. Here we build a storyboard, cast actors if needed, perform pre-interviews, organize a shooting schedule, and do any tasks needed to prepare for the production day(s). Of course, we will take care of all the preparations so you don’t have to stress. Our team will also be communicating with you along the way to prepare you for the filming.
Production
This is the time when we do all of the filming for the project. We ensure that all aspects of the production run smoothly, including the lighting, audio, location, and composition. We also film all interviews with owners, staff, and/or happy customers. If you plan to have a main spokesperson, then we recommend you pick your most confident speaker to deliver the narrative. If a voice over was chosen, then we will create a professional script upon your approval. Afterwards, we will choose the appropriate voice from highly talented voice over artists.
Post-Production
In this final phase, we edit all the footage taken with any additional material, including photos and old footage, and assemble them into a story. Here we can color grade, add voice over, music, special effects, etc. all to create a professional video you can’t wait to deliver to your audience. Since each concept is different, the time it takes to edit the video can vary.
Digital Marketing Support
We understand that sometimes it's difficult to run a successful campaign for your new and exciting video but don't worry, we are here to help. We will brainstorm marketing ideas for your business and help you succeed. With so many platforms to choose from we will make sure it's easy for you to understand the basics of a successful video marketing strategy.